Privacy Policy

Privacy Policy

Effective Date: July 1, 2026

Demure Lyfe ("Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or otherwise interact with us.

By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Information You Provide

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment information (processed securely by our payment providers)
  • Account login information
  • Customer support communications
  • Survey responses
  • Reviews or testimonials you voluntarily provide
  • Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages viewed
  • Time spent on our website
  • Referring website
  • Clickstream data
  • Cookies and similar tracking technologies

2. How We Use Your Information

  • We use your information to:
  • Process and fulfill orders
  • Deliver physical and digital products
  • Process payments
  • Create and manage customer accounts
  • Provide customer support
  • Send order confirmations and shipping updates
  • Respond to inquiries
  • Improve our website and services
  • Prevent fraud and unauthorized transactions
  • Comply with legal obligations
  • Send promotional emails or SMS messages if you have opted in

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Keep you logged into your account
  • Analyze website traffic
  • Improve website functionality
  • Personalize your shopping experience
  • Measure advertising performance

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

4. Payment Information

Payments are securely processed through third-party payment providers.

We do not store or have access to your complete credit card or payment information.

Payment processors handle your payment information according to their own privacy policies and security standards.

5. Third-Party Services

We may use trusted third-party providers to operate our business, including services for:

  • Shopify
  • Payment processing
  • Shipping and fulfillment
  • Email marketing
  • SMS messaging
  • Customer support
  • Analytics
  • Advertising
  • Fraud prevention

These providers receive only the information necessary to perform services on our behalf.

6. Marketing Communications

If you subscribe to our mailing list or otherwise opt in, we may send you:

  • Promotions
  • Product announcements
  • Educational content
  • Company updates
  • Marketing emails
  • Marketing text messages (where applicable)

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails.

You may opt out of SMS marketing by following the instructions included in the message.

Transactional emails relating to your orders may still be sent.

7. Sharing Your Information

We do not sell your personal information.

We may share information with:

  • Payment processors
  • Shipping carriers
  • Service providers
  • Professional advisors
  • Government authorities when required by law
  • Successor entities in connection with a merger, acquisition, or sale of assets

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as reasonably necessary to:

  • Fulfill orders
  • Maintain customer records
  • Meet legal obligations
  • Resolve disputes
  • Enforce our agreements

When information is no longer needed, it is securely deleted or anonymized where appropriate.

10. International Customers

Our business operates from the United States.

If you access our website from another country, including the European Union or European Economic Area, you understand that your information may be transferred to and processed in the United States or other countries where our service providers operate.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate information.
  • Request deletion of your personal information, subject to legal exceptions.
  • Restrict or object to certain processing activities.
  • Withdraw consent where processing is based on consent.
  • Request a copy of your information in a portable format where applicable.

To exercise these rights, please contact us using the information below. We may need to verify your identity before processing your request.

12. European Union (GDPR)

If you are located in the European Union or European Economic Area, we process your personal information only where we have a lawful basis to do so, including:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Your consent, where required

If you believe your rights under the GDPR have been violated, you may lodge a complaint with your local data protection authority.

13. Children's Privacy

Our website is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes become effective immediately upon posting the revised version on this page. The updated Effective Date will indicate when changes were made.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: Info@demurelyfe.com

Business Name: Demure Lyfe

Business Address: 27 Main Street , Chester, NY, United States, New York

Phone number: +1 845-610-3346